In today’s marketplace, it is vital that a company’s sales force maximize its time and resources. Sales executives need to know how to get a fundamental understanding of the needs of their advertisers and how best to mix product offerings such as print, broadcast, digital and/or new media into an effective marketing solution for their clients that get results.

HDS’ Virtanza™ Sales Training and Certification program is a highly interactive transformational 12-24 week comprehensive sales training, management coaching and certification program. It instills a “cultural change” in the way sellers approach business customers and establishes a truly effective lifestyle of selling.

Client results show sales teams improve their closing ratio and capture dominant share of advertising in their markets. As a result, both sellers and seller management are big fans of this program.

The Virtanza™ process begins with executive buy-in. We learn your market and your desired growth goals, integrate your advertising portfolio then customize the program to achieve a significant return on your investment.

It embodies hands-on training in classroom workshops (role-play, repetition, and reinforcement), customer proposal development, video-taping/playback and in-field call coaching with existing customers and/or new prospects. This process requires participants to be accountable in front of their peers, management and customers.

In short, implementing the Virtanza™ Sales Training and Certification program is like having an ongoing training partner on staff without having to pay full time benefits. It delivers immediate short term results which build into long term sustainable solutions.

Virtanza™ generates a pipeline of sales deals for your media company so by the end of each training program, it pays for itself.

HDS’ client testimonials

are proof of our results.

Please contact us for more information on our seller/
seller management curriculum, our process, format, and
licensing.

The Virtanza™ process begins with executive level buy-in.

Virtanza™ instills a “cultural change” in the way sellers approach business customers and establishes a truly effective lifestyle of selling.

Sales teams that have completed Virtanza™ improve their closing ratio and capture dominant share of advertising in their markets.

Virtanza™ generates a pipeline of sales deals for your media company so by the end of the training program, it pays for itself.

HDS’ client testimonials

are proof of Virtanza™ results