As I mentioned in the previous post about marketing on Facebook, I do not claim to be an expert on social media tips and advice; however, I have done a sufficient amount of research on social media usage statistics and tips on how businesses can effectively use these websites and applications. Twitter, like Facebook, is an extremely useful site that allows users to be savvy with choosing their words and topics.

At first glance, Twitter seems a bit daunting, and to some people, even silly. The idea of limiting a post to less than 140 characters can appear to be overwhelming; however, with URL-shorteners, such as tinyurl.com, and the right choice of wording, Twitter is one of the most efficient social media marketing sites on the Web. As of March 2013, Twitter has over 500 million users. 80% of companies use Twitter; why not join the club?

Some Helpful Tips

  • Something crucial to remember when tweeting is that, just like with Facebook posts, timing matters. According to a statistical infographic by Fusework Studios based on a study by Buddy Media, the best days to tweet are Saturdays and Sundays (a study shows that these days have 17% more engagement than weekdays!). Tweets that are published between 8 AM and 7 PM have a 30% increase in engagement rate compared to tweets posted outside that timeframe.
  • Be careful if you set up auto-tweets for business; there have been many instances where businesses embarrass themselves by posting a tweet at the wrong time. Take this LiveNation tweet as an example. After a stage collapsed prior to a Radiohead show, claiming the life of one person and injuring three, LiveNation tweeted that the show had been cancelled. Thirty minutes later, though, a pre-scheduled tweet automatically asked followers to share their photos from the show on Instagram. As the article states, these blunders are huge but are also quite preventable. Prearranging scheduled tweets might not be the best idea. You never know what event can occur and have the potential to influence your content.
  • To gain followers on Twitter, the author of The Zen of Social Media Marketing recommends writing a list of keywords that you can search for on Twitter. These keywords can help direct you to users in your industry, users who write about your industry, and users who you are competing with.
  • Be active on Twitter, but don’t tweet so much that you lose followers. This may seem challenging, but through experimentation and over time you will find the right balance. Engaging with your followers is always a good idea; answer their questions, ask them questions, or thank them for their comments.
  • People love multimedia, so don’t be afraid to post photos and videos. This brief article shares some useful tips on how to effectively market on Twitter with pictures.

Take note (according to the infographic previously mentioned):

  • Tweets with hashtags experience twice as much engagement than tweets without hashtags. Don’t use too many, though! Statistics reveal that tweets with more than two hashtags have a 17% decrease in engagement.
    • The best hashtag is sometimes the most obvious one, Twitter developers say. For example, the American version of the show X-Factor attempted to promote themselves with #XFUSA, but fans still used the non-promoted #xfactor five times more than #XFUSA.
    • Try creating a hashtag that allows your users to complete the sentence or give their own input. For instance, in 2011, MTV announced the #WhatWillGagaWear hashtag to engage fans during the Video Music Awards, allowing them to guess what Lady Gaga would be wearing that night.
  • Short but sweet: Tweets with fewer than 100 characters have a 17% higher rate of engagement than longer tweets do.