It’s no secret that email marketing is an effective online tactic for lead generation. Looking to start a newsletter and grow your subscribers? Here are some useful tips.


In a Wasp survey of small business owners, 48% responded that growing revenue was on their list of top 5 business challenges.

There are solutions, of course, the biggest perhaps being email marketing. On their blog, Brand New Way reported on this year’s email census from Econsultancy, revealing that business owners rated email marketing as having the second highest ROI of all Internet marketing options (trailing only behind SEO). Ascend2 recently reported that email came in as the #1 most effective online tactic for lead generation.

It’s no surprise that email marketing is beneficial. If your company is small and you haven’t yet started a newsletter, you may be wondering where to begin with creating and developing one. Here are some common questions with simple solutions:

How do I get subscribers?

  • Get your own host. Hosting your site on a free domain name can look extremely unprofessional, so start a WordPress blog and get a host as soon as possible. BlueHost is highly rated and an excellent place to start.
  • Gating content can be an extremely effective way to grow your list of subscribers. Check out this flow chart from Hubspot for deciding whether or not to gate your content.

How do I keep my subscribers?

  • Another article from Huffington Post suggests following up quickly, within an hour if possible. They also suggest using a double opt-in method, meaning the first follow-up email you send them should have a button asking them to click if they are interested in subscribing to your newsletter.
  • This one may seem a bit less obvious, but personalize your email without using the recipient’s name. While many companies do include the recipient’s first name, buffersocial’s blog recommends not doing so:

    “When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email.”

    In other words, don’t scare your recipient by getting too personal too quickly. Instead, personalize it by acknowledging the subscriber’s individuality through purchase history or demographic.

Where can I find an effective template?

  • There are countless websites out there that allow you to easily customize your email layout and content.
  • Campaign Monitor offers many free and visually appealing email templates, as well as a template builder for those with HTML experience.
  • One of the most popular sites out there for building email templates is MailChimp. It also allows you to manage your subscribers, and the website’s user interface is simple and easy to navigate.

What should I say in my newsletter?

  • You need to get your subscribers’ attention so that your email is not just another message waiting to be deleted from their inbox.
  • It’s widely known that consistency is key. Figure out an appropriate scheduling system for your email marketing strategy. Perhaps send out a weekly or bi-weekly message to your subscribers.

I’ve set up my email list!

Once you get started, here are some 75 content topics to keep you developing the best content you can!


Post written by Kylie West.