In the center of ThinkUp’s homepage sits the following phrase: “There are things Facebook & Twitter don’t tell you.” ThinkUp, a web app, analyzes your social media activity in unique ways, which is why Entrepreneur considers it one of “Ten Startups to Watch in 2014.” ThinkUp provides charts and graphs, but it also gives users data insights in simple language.

The founders of ThinkUp emphasize their belief that social media users should be able to control their data and refer to it over time. When the app had just left beta in November of 2011, co-founder and developer Gina Trapani wrote in an article:

“Every day, Internet companies like Twitter, Facebook, and Google mine your online social life to advertise to you more effectively. Those companies host and control your data, and you don’t.”

This is where ThinkUp comes in. She added:

The conversations you have online are worth capturing, keeping, and referring back to over time. In fact, the things you share and the conversations you have about them gain weight, perspective, and importance over time, not just the moment you post them.”

Trapani then gave examples of personal life events, such as a photo of your newborn or a marriage announcement. Many social media users are curious about their personal posts and how other users interact with them. Yet this tool is also incredibly valuable for businesses. Learning about customers’ wants and needs is crucial, but so is learning your own business behavior. How do your customers engage with you, and how do you engage with your customers?

More specifically…

  • What was your most popular tweet?
  • Who are your most popular followers?
  • What key words do customers commonly respond to your posts with?
  • How far has a retweet or share of your post traveled?

ThinkUp answers these questions and more in an easy-to-understand format. Not only is the app simple; it is also convenient. Twitter, Facebook, and Google+ plugins capture posts, links, friendships, lists, users, favorites, and locations from those networks. You can even sort friends and followers based on their activity so you can see who may be target customers. Read about more of the application’s features in this LifeHacker article, or see more examples of what a ThinkUp analysis looks like here.

Have you used ThinkUp for social or business reasons? If so, what has your experience been?