HDS provides all types of media companies with expert consultation and project facilitation in the following key areas: Click to read more about our programs.
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Multimedia sales training with 3 step approach using multimedia sales tools, development of multimedia pricing and packaging, customer materials, sales toolkit, business seminars to launch programs, and redesigned commission plan to increase multimedia sales. |
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Review digital products available for your local clients and how to offer digital solutions to advertisers who have a direct response need, branding need or both. |
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Increase Multimedia sales through local business seminars. |
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Compensation design, prospecting and pipeline management, territory and sales force design. |
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Strategic Revenue and Market Share Growth Action Plans. |
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Decision Tool Box for your on-demand recruiting department, for one position or hundreds; Executive Management Recruiting by Jeff Kohler. |
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“Debbie does a nice job of involving others in the process of building a coherent long term strategy to print and online combination selling. She is very thorough in evaluating your existing structure and people and then providing a plan to transform your current situation to the desired one. You will enjoy working with her while providing results.”
Chuck Dix, CEO and President
Dix Communications
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Providing any industry or company with market share and revenue growth consulting, sales training programs, sales strategy consulting, sales force design, sales compensation consulting, project management consulting, and management recruiting in the following key areas:
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Sales Organization Effectiveness Review and High-Performance Sales Program Development |
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Strategic Revenue and Market Share Growth Action Plans |
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How to get work done using Intellistart’s proprietary analysis tools to overcome downsizing challenges, and to maintain motivation and retention of key people. |
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Use Intellistart’s proprietary analysis tools to reduce cost of launching projects and develop a project portfolio plan. |
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Decision Tool Box for your on-demand recruiting department, for one position or hundreds; Executive Management Recruiting by Jeff Kohler. |
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“Holzkamp is a leader in this field. Why?
- Client needs assessed
- Behaviors modeled
- Outcomes defined
- Metrics co-authored
- Training developed and tested
- Execution with core goals
- Key champions internally to keep momentum going
- Understanding of delivering client solutions
- Value adds include sales team assessment and manager talent assessment
- Clear path to unbridled revenue opportunity
- Relentless focus on results
Those companies Holzkamp works with inevitably try to hire her as an executive on their full time team. Fortunately, for the greater whole, Holzkamp keeps her focus broad and impact wide-ranging.”
Sabrina Crow, SVP Managing Director, Local Media Client Services
Nielsen
In addition to our Training Packages and Programs, we consult and create custom revenue growth programs on the following topics:
Market Development
- Strategy planning and market development process training for Senior Managers
- Segmentation identification
- Research tools and methods to uncover needs and wants
- Product and or service development to fulfill high potential growth unmet need
- Prototyping and test market techniques for validation
- Organizational development and alignment
- Budgeting, forecasting and investment
- Execution plans for IT, Marketing, Sales, Operations, Communication, Customer Acquisition, and Finance
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Strategic Planning Consultation
- Strategic planning process facilitation
- Define vision, mission, and strategic objectives
- Analysis of competitive marketplace and marketshare for sales and audience
- SWOT analysis
- Opportunity development
- Start ups/Mergers/Acquisitions
- Execution plans
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Assessing and Improving Sales Effectiveness
- Sales associate performance assessment
- Performance management techniques
- Recruiting and retention planning
- Organization development
- Sales associate rewards and recognition
- Customer relationships, prospecting, growth, acquisition
- Integrated product pricing and packaging programs
- Marketing and value proposition
- Training programs and effectiveness
- Competitive compensation and incentive solutions
- Goal setting
- Sales pipeline management strategies
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Solving a Particular Marketplace Problem:
- Assessment and identification of marketplace issue
- Business impact analysis
- Scenario planning and alignment with company strategy
- Opportunity development
- Solution plan and execution
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