Strategic Revenue and Market Share Growth Action Plans
Are you looking to grow your share of the market in a tough environment? We work with key leadership to develop a strategic revenue growth plan to help the company build a larger share of the advertising revenue being spent in the market.
Deliverables (Choose one, any combination, or all):
- Templates customized to help group answer Vision, Mission, Values, Goals, Revenue Priorities, Success Benchmarks, Market Position, Strategies, and company differentiation. Review Vision and Mission examples of media industry peers and outside the industry.
- External Market Review template customized to help team review consumer segments and revenue growth opportunities in the market. Identify the advertising revenue and media makeup in the market including the company’s share of media. Determine primary and emerging competitive media and their strategic position. Identify short term and long term share opportunities. Introduction to several low cost to high cost research tools.
- Internal Business Review template customized to help team develop overview of product portfolio and the factors that influence product portfolio strategy. Conduct a complete overview of product portfolio, revenue and profit trends, life cycle and the consumer and advertiser segment connection. Determine growth opportunities, and cost efficiencies.
- Business Plan templates customized to define product and or business opportunity. Develop strategy, market position, goals, and success benchmarks. Complete a SWOT analysis for each product and or business. Identify short term and long term revenue producing opportunities. Develop business action plans for 2-3 prioritized revenue opportunities
Cost of Service:
$7,500 to $50,000 range based on size of team, volume of business, length of project and deliverables chosen and training needs. Travel and misc. expenses reimbursed.
Length of project work can range from 4 weeks to 13 weeks depending on market size, volume of business, and deliverables chosen.