Multimedia Market Share Growth Program

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Multimedia Market Share Growth Program

Multimedia Sales Training with a three-step approach using multimedia sales tools, development of multimedia pricing and packaging, customer materials, sales toolkit, business seminars to launch programs and redesigned commission plan to increase multimedia sales

Expand Advertiser Revenue Per Transaction by 15% or More
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• Grow your revenue and media share in an uncertain market
• Improve results for your advertising clients
• Increase your sales team’s probing skills, client proposals and overall sales effectiveness

How does this program work? We take you and your team through a 7 step process:

1. Conducting financial advertiser analysis to determine revenue per customer, per order, product usage, and to set desired revenue and product usage per order benchmarks.
2. Survey customers and competitors. Gather sales and market feedback to help shape multimedia solutions for revenue growth.
3. Define gross audience statistics— readers and visitor sessions viewership.
4. Creating multimedia media pricing and packaging solutions for revenue gain and effective advertiser results.
5. Defining the advertiser value
   proposition and total audience reach, and developing advertiser sales materials.
6. Identify strategic sales goals and design commission plan.
7. Three half-day sales training program that includes multimedia solution selling, advertiser resource toolkit, customer information probing tool and customer proposal template and business seminars to generate new business leads and increase sales.

How successful is the program?

“Holzkamp has been a huge asset across Nielsen Business Media. Smart, strategic and practical, she analyzes, assesses, packages and trains-then follows up to ensure success (of which we’ve had much due to her efforts). In a world where there are no sure bets, Holzkamp breaks that mold. She is a sure bet.”
Sabrina Crow, Officer and SVP Nielsen Business Media, summer 2008.

“Cutting costs is easy. All you need is a knife–and a lack of empathy. Raising revenue is harder, especially in a downturn. It’s helpful if you have someone at your side who can look at your sales systems, strategies and people with fresh eyes. Debbie Holzkamp can help you shape up core sales skills. She’s good at what she does. ”
Alan Bell, recently retired CEO, Freedom Communications inc, spring 2008.

“Debbie is truly an asset – she reviewed our data and current practices and responded accurately to our business needs, learned our particular business and tailored the packages accordingly. More importantly, she brought our leaders together and had them look at our business in a different capacity. Debbie facilitated, constructed the framework, and engaged people in a way that ultimately gave them ownership of the sales packages. You can’t find better than that.”
Sara Rogers, Human Resource Director and Rebecca Eacret, Finance Director, The Hollywood Reporter, Summer 2009.

“Debbie’s proven results keep us ahead of the competition. This is why we will continue to depend on her leadership and count on her expertise in the fields of product integration, pricing, packaging and sales training!”
Akira Sugihara, Finance Director Nielsen Business Media, July 2008.

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Call Debbie Holzkamp at 714-932-2284 or email at dholzkamp@hdspremierconsulting.com