Entries by Kylie

Quality Over Quantity in Lead Generation

Ascend2 recently released the results of their Lead Generation Trends Survey after interviewing 300 marketing, sales and business professionals from around the world. According to the report, B2B marketers value quality over quantity when it comes to generating leads. 72% of companies consider their lead generation strategy successful to some extent at achieving their important […]

The Importance of Sharing ROI Metrics with Customers

Recently, BrightTalk hosted a webinar with Omer Gotlieb, the Chief Customer Officer of Totango, a leading customer success platform that allows you to track and measure the results your customers are getting with your product. Omer shared some useful advice for proving your ROI to customers. Proving your ROI to customers is essential, since 81% […]

What University Students Want in Ads

As a college student, I often receive emails from fellow students and alumni asking for survey participants (which I sometimes volunteer for if there is an incentive, such as being entered in a raffle). Rarely do I actually ever hear about the results of these surveys. However, I recently received an email from the CEO […]

Creating Content to Capture and Hold Your Target Customers’ Attention

The average human attention span may be declining, but it’s a challenge that marketers can meet with well-formulated strategies. With the new marketing opportunities of this digital age comes a growing problem: the human attention span. The National Center for Biotechnology Information reports that in the year 2015, the average human attention span has dropped […]

Geo Targeting: Location and Timing

Approximately 1.3 billion smartphones were sold in 2014, and around 40% of all mobile phone subscriptions are associated with smartphones, according to Ericsson’s February 2015 mobility report. Ericsson also reports that smartphone subscriptions are expected to more than double by the year 2020. Considering this mounting number of smartphones, mobile marketers must remain innovative in […]