Ascend2 recently released the results of their Lead Generation Trends Survey after interviewing 300 marketing, sales and business professionals from around the world. According to the report, B2B marketers value quality over quantity when it comes to generating leads. 72% of companies consider their lead generation strategy successful to some extent at achieving their important […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Kylie contributed a whooping 67 entries.
Entries by Kylie
Business 2 Community published a post last week on the biggest social media marketing mistakes businesses make. Not surprisingly, number 1 was “Not having a social media strategy.” Without a distinct voice, a company’s communications may appear disjointed and confused. Voice is the key to building a connection with your audience. How can you develop […]
Recently, BrightTalk hosted a webinar with Omer Gotlieb, the Chief Customer Officer of Totango, a leading customer success platform that allows you to track and measure the results your customers are getting with your product. Omer shared some useful advice for proving your ROI to customers. Proving your ROI to customers is essential, since 81% […]
As a college student, I often receive emails from fellow students and alumni asking for survey participants (which I sometimes volunteer for if there is an incentive, such as being entered in a raffle). Rarely do I actually ever hear about the results of these surveys. However, I recently received an email from the CEO […]
The average human attention span may be declining, but it’s a challenge that marketers can meet with well-formulated strategies. With the new marketing opportunities of this digital age comes a growing problem: the human attention span. The National Center for Biotechnology Information reports that in the year 2015, the average human attention span has dropped […]
Approximately 1.3 billion smartphones were sold in 2014, and around 40% of all mobile phone subscriptions are associated with smartphones, according to Ericsson’s February 2015 mobility report. Ericsson also reports that smartphone subscriptions are expected to more than double by the year 2020. Considering this mounting number of smartphones, mobile marketers must remain innovative in […]