Entries by Kylie

Jenn Fisher: Virtanza Sales Star

When Jenn Fisher began a career in sales, she wasn’t exactly certain what she was getting herself into, but knew one thing for sure…she loved building relationships and meeting new people. Fortunately, that passion was the perfect ingredient to starting a successful career in sales. “I fell in love with sales when I realized I could […]

Diane Ringer: Virtanza Sales Star

Diane Ringer is no rookie to the sales world – with 35 years under her belt; she has excelled in many different roles that have led to her current leadership position as Sales Manager for Dix Communications’ Record Publishing sector. Yet it isn’t necessarily Diane’s years of experience that have allowed her to build a […]

Time to Get Personal

Customers appreciate when brands engage with them; however, there’s a fine line that marketers must walk when it comes to B2C interaction. To stay up to date on the latest marketing trends, I frequently type in “marketing” on Google and click the “News” tab. When I did this on Saturday, one of the first results […]

Google’s Alphabet? Or Alphabet’s Google?

We all thought Google couldn’t get any bigger, right? We were wrong. Larry Page and Sergey Brin remain true to their words in the original Google founders letter 11 years ago: “Google is not a conventional company. We do not intend to become one.” On Monday, Google announced a bold move to rebrand itself. Former […]

Clayne Liechty: Virtanza Sales Star

I guess you could say that a career in sales was always in Clayne Liechty’s blood. Growing up working for his family’s business had Clayne learning the ropes by the time he was 12 years old. “Having worked in sales from a young age, it was either love it or leave it…and I love it […]

Instagram’s New Ad Plan

  eMarketer.com recently predicted that Instagram mobile ad revenues will reach $2.81 billion worldwide in 2017, surpassing both Google and Twitter.   Almost two months ago, Instagram announced its plan to sell more ads. Over the course of this year, the application will open up to businesses of all types and sizes, according to a […]

Crystal Ross: Virtanza Sales Star

Coming out of college back in 2002, Crystal Ross knew she wanted to utilize her marketing degree in some way; even more though, she wanted an opportunity to work with people and be part of a profession that was closely tied to the community. “The sales position at the Chronicle allowed me to create long […]

Veronica Waite: Virtanza Sales Star

Sometimes in life, you don’t find your career, your career finds you – the plans you made change, and as a result, you embark on a new journey. That’s exactly what happened to Veronica Waite after pursuing a degree in Marketing. As Veronica puts it, she always thought she would work as a media buyer […]