Entries by Kylie

Tools for Gaining Information On Your Prospective Customers

One of the most important things you can do when selling to someone is to know all about your potential customer. Fortunately, there are countless tools available to help you research your prospects and better understand who exactly you are selling to. Here are a few of the best tools and why you might want […]

Email Prospecting for Maximum Response

Oftentimes when it comes to email prospecting, we focus too much on the numbers and not enough on relationships. In an article addressing this very topic, HubSpot hits the nail on the head: “Shame on us. While technology and metrics are extremely valuable sales tools, relationship skills are still what builds businesses.” Hubspot points out […]

Choosing the Best CRM Software for Your Business

There are countless customer relationship management platforms. How do you figure out which one’s best for you? Here is an overview of some of the most popular CRM software out there. Small (under 50 employees) If you have never used a CRM platform before, Insightly is for you. With intuitive menus and tools to help […]

Five Ways to Make Your First Ecommerce Sale

Just starting out your business? There are countless articles describing ways to make your first ecommerce sale, some of them with 50+ tips. It can be overwhelming to go through them all! Here is a concise list of five of the most straightforward and useful ways to convert a lead into your first sale. Send […]

How to Effectively Use LinkedIn for Sales

While all social media tools can (and should) be leveraged for lead generation, you might want to make LinkedIn your top priority for B2B engagement (pre-sale and post-sale, as eMarketer points out). Prospecting Use Your Current LinkedIn Connections to Find Leads It’s as simple as it sounds. Politely ask your current connections for an introduction […]

Social Media Management: Which Tool to Use?

Countless tools exist to help us better manage our social media accounts. From scheduling tweets to providing detailed analytics, these digital aids are invaluable to understanding our audience and attracting potential customers. The problem, however, is that there are so many options. Where to even begin in the selection process? While there are few, if […]

Yelp’s Latest Program: What Is Yelp Knowledge, and What Can It Do for You?

Yesterday, Yelp announced its launch of Yelp Knowledge, a partnership program for local analytics. The location-specific dataset allows businesses to access a wealth of untapped wisdom. Earlier this year Yelp gave access of its full database to social media management enterprise Sprinklr. In its blog post announcing the new program, Yelp named additional partners, Medallia, […]

Twitter Releases New Dashboard Tool for Small Businesses

On Tuesday, Twitter announced the release of a new dashboard tool, making it simpler for small and medium-sized businesses to manage their accounts. Designed to become Twitter’s platform for businesses, the free app is available on iOS and as a Mac desktop platform to all U.S. businesses. Noah Pepper, Twitter’s product and engineering manager, wrote […]