Just starting out your business? There are countless articles describing ways to make your first ecommerce sale, some of them with 50+ tips. It can be overwhelming to go through them all! Here is a concise list of five of the most straightforward and useful ways to convert a lead into your first sale.
- Send samples. People love free stuff. Consider how effective Costco is at reigning people in toward its sampling tables. This Atlantic article explains that Costco can convince its customers that the stores are a fun place to be when the sampling is done correctly. Because who doesn’t want to wander around a shop with free food? The same applies to online business. SupaDupa suggests sending out emails to bloggers asking them if they’d like to try out the product and write about it.
- Start a blog. A blog opens a door of opportunities for people to access your product and also gives them a more personal look at the face(s) behind your company. By spreading out and diversifying your content through blog posts, you can draw more interest and come across as less “sales-y.” For example, if you’re selling a food product, blog about recipes using your product. Or if you sell outdoor or athletic products, write about various hiking trails and campsites (REI is a great example of this). Still short on ideas? Head over to this Entrepreneur article, and they’ll give you 50.
- Advertise on Facebook. It can be as simple as posting a status with a scarcity element like “only 10 left,” the Kissmetrics blog suggests. You could also host a giveaway and post it on Facebook with a high-quality, visually appealing photograph. Then there’s the option to actually use Facebook’s advertising (which has many benefits, such as built-in analytics), but be sure to consider whether or not your business ready for you to start investing money in ads.
- Create a video (or YouTube channel). Video content is ever-evolving and continually increasing in popularity. Create educational videos that speak to your niche audience. You can create videos of customer testimonials, create a product demo, or give an overview of your company’s mission. Just make sure the video is short (around two to three minutes) and straight to the point, as viewers can quickly grow bored. Be sure to promote your videos and/or YouTube channel on social media.
- Give out coupon codes. One of the benefits of using coupon codes is that it will attract new and past buyers. Create a sense of urgency, too, by only offering the coupon for a limited time! Coupon codes are also a great way to get people to sign up for your email list (e.g. “Sign up for our email newsletter to receive 10% off your first purchase!”), to like your company’s Facebook page, or to follow your brand on Twitter.